Swansea BIG Heart logo_(E)

The hustle and bustle of city centres makes them the heart of cities across the globe.   Swansea City Centre and its businesses are The Big Heart of Swansea and will be sprinkling festive cheer this year with a fantastic range of independent shops, national brands, bars, restaurants, hotels & gyms.


The Big Heart of Swansea City Centre has everything you need for a perfect Christmas in Swansea whether you’re shopping for gifts, stocking fillers, the perfect party outfit, ingredients for Christmas dinner or the obligatory Christmas party; with a choice of over 500 stores, including big brand names and an abundance of unique independent shops, Swansea City Centre caters for all your festive shopping needs!


Late Night Shopping is every Thursday during the festive season with a Live after Five programme of Christmas Music performances adding to the Christmas atmosphere plus Dickensian Characters meeting and greeting shoppers every Saturday throughout the Christmas period.


Christmas is an expensive time of year, so City Centre traders have joined forces to reward customers with a fantastic range of discounts and special offers via the revamped City Centre Loyalty Card.


All you need to do to get the revamped Loyalty Card is either register online at  where all the offers can be seen also or pick it up from one of the below businesses/locations –


  • Bus Station Office
  • Derricks Records
  • Wilkinson’s
  • Tourists Information Centre
  • Dragon Hotel Reception
  • Starvin Jacks
  • Cross Keys
  • First Call Coffee Orchard St
  • First Call Coffee High St
  • Crusts
  • Jacks Kitchen
  • Evening Post Reception
  • Bay Tree Florists Picton Arcade


And don’t forget its £3 for 3 hours at all NCP car parks courtesy of the City Centre Businesses PLUS FREE Sunday car parking at all council run City Centre car parks!!


Live after 5 Christmas Late Night Opening

4, 11 & 18 December, Portland St

5-7 pm

Live Christmas music & poetry


Dickensian Characters

6, 13 & 20 December




29 November,  6, 13 & 20 December


Around City Centre social media campaign


Small Business Saturday

6th December, Plymouth Street, Nelson St, Lower Oxford Street and Kingsway Circle



Featuring Frozen Characters Elsa, Olaf, Anna plus a few extra Princesses and Prince Charming all providing Christmas family entertainment

PLUS FREE car parking at all NCP car parks.

For more information visit  



This post is also available in: Welsh